The E-Myth Revisited:
Why Most Small Businesses Don't Work
and What to Do About It
The book that started the turn-key revolution in small
business. Originally published in 1981, and now in
fifteen languages, The E-Myth became an instant,
underground classic. In this revised and updated edition,
small business consultant and author Michael Gerber
dispels the myths about starting your own business. With
a sharp business insight gained from years of experience,
he points out how common assumptions, expectations, and
even technical expertise can get in the way of running
a successful business. Michael teaches you how to grow
your business in a predictable, productive way that will
enable you to truly control your own destiny. Yes, small
businesses fail at an alarmingly high rate. But yours
doesn't have to be one of them. Softcover book.
(HarperBusiness, 1995)
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