| "There is for every business, a decisive place to be, in
the minds of its customers, in the minds of its
competitors, in the minds of its employees. That place
is that company's Power Point. Every company has one.
Few companies know where their Power Point is or even
how to start looking for it. This book is about how to
find that place—and once found, how to fill it as full
as it can be." Hardcover book. (HarperBusiness, 1991) |
